{"id":7161,"date":"2016-01-21T14:27:44","date_gmt":"2016-01-21T12:27:44","guid":{"rendered":"http:\/\/sorprendemos.com\/consultoresdocumentales\/?p=7161"},"modified":"2016-01-21T14:27:44","modified_gmt":"2016-01-21T12:27:44","slug":"taller-online-marketing-bibliotecas-digitales","status":"publish","type":"post","link":"https:\/\/sorprendemos.com\/consultoresdocumentales\/?p=7161","title":{"rendered":"Taller Online \u201cMarketing de Bibliotecas Digitales\u201d"},"content":{"rendered":"<h3 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7168 size-full\" src=\"http:\/\/sorprendemos.com\/consultoresdocumentales\/wp-content\/uploads\/2016\/01\/FormacionMarketingBibliotecas1.gif\" alt=\" Formacion Marketing Bibliotecas\" width=\"900\" height=\"200\" \/><\/h3>\n<h3 style=\"text-align: justify;\">Objetivo<\/h3>\n<p style=\"text-align: justify;\">Al finalizar el taller, el alumno ser\u00e1 capaz de dise\u00f1ar, coordinar y dirigir un plan de marketing para bibliotecas digitales.<\/p>\n<h3 style=\"text-align: justify;\">Perfil de los participantes<\/h3>\n<ul style=\"text-align: justify;\">\n<li>Bibliotecarios<\/li>\n<li>Documentalistas<\/li>\n<li>Arquitectos de la informaci\u00f3n\u2026<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Duraci\u00f3n<\/h3>\n<ul style=\"text-align: justify;\">\n<li>5 sesiones online, con duraci\u00f3n de dos horas y media cada una<\/li>\n<li>Los lunes y jueves a las 10:00 am., hora de la Ciudad de M\u00e9xico, 17:00 hora de Espa\u00f1a<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Modalidad<\/h3>\n<p style=\"text-align: justify;\">Las sesiones se imparten a distancia, en tiempo real a trav\u00e9s de nuestra aula virtual. Utilizamos Webex. Las sesiones quedan almacenadas para su consulta posterior por parte de los alumnos en caso de que sea necesario revisar nuevamente cualquier contenido impartido. Lo \u00fanico que necesita es tener un ordenador con acceso a internet, altavoces y micr\u00f3fono.<\/p>\n<h3 style=\"text-align: justify;\">Instructores<\/h3>\n<ul>\n<li style=\"text-align: justify;\">Suria Bustos Venegas<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Temario y fechas<\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Sesi\u00f3n 1. Introducci\u00f3n \u2013 8 de febrero del 2016<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">Conceptos b\u00e1sicos sobre la biblioteca digital<\/li>\n<li style=\"text-align: justify;\">Conceptos b\u00e1sicos de mercadotecnia<\/li>\n<li style=\"text-align: justify;\">Etapas para la elaboraci\u00f3n de un plan de marketing<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Sesi\u00f3n 2. Plan de Marketing\u2013 11 de febrero del 2016<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">An\u00e1lisis de la situaci\u00f3n<\/li>\n<li style=\"text-align: justify;\">Determinaci\u00f3n de objetivos<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Herramientas libres para la elaboraci\u00f3n de un plan de marketing<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">Sesi\u00f3n 3. Plan de Marketing\u2013 15 de febrero del 2016<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Elaboraci\u00f3n y selecci\u00f3n de estrategias<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">Plan de acci\u00f3n<\/li>\n<li style=\"text-align: justify;\">Marketing online \u2013 Herramientas libres para desarrollar contenido<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Sesi\u00f3n 4. Plan de Marketing \u2013 18 de febrero del 2016<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">Establecimiento de presupuesto<\/li>\n<li style=\"text-align: justify;\">M\u00e9todos de control<\/li>\n<li style=\"text-align: justify;\">Marketing online \u2013 Herramientas libres para monitorear<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Sesi\u00f3n 5. Roles \u2013 22 de febrero del 2016<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\">Tomador de decisiones<\/li>\n<li style=\"text-align: justify;\">L\u00edder del proyecto<\/li>\n<li style=\"text-align: justify;\">Arquitectos de la informaci\u00f3n<\/li>\n<li style=\"text-align: justify;\">C\u00f3mo entregar un plan de marketing<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Precio y formulario de solicitud de inscripci\u00f3n<\/h3>\n<p style=\"text-align: justify;\">345 Euros + IVA<\/p>\n<p style=\"text-align: justify;\">\n\n<!-- Fast Secure Contact Form plugin 4.0.52 - begin - FastSecureContactForm.com -->\r\n<div style=\"clear:both;\"><\/div>\n<p><\/p>\r\n<div id=\"FSContact1\" style=\"width:99%; max-width:555px;\">\r\n<form action=\"https:\/\/sorprendemos.com\/consultoresdocumentales\/index.php?rest_route=%2Fwp%2Fv2%2Fposts%2F7161#FSContact1\" id=\"fscf_form1\" method=\"post\">\r\n<fieldset id=\"fscf_form_fieldset1\" style=\"border:1px solid black; width:99%; max-width:550px; padding:10px;\">\n<legend>Formulario de Contacto<\/legend>\n\n<div id=\"fscf_div_clear1_0\" style=\"clear:both;\">\n  <div id=\"fscf_div_field1_0\" style=\"clear:left; float:left; width:99%; max-width:550px; margin-right:10px;\">\r\n    <div style=\"text-align:left; padding-top:5px;\">\n      <label style=\"text-align:left;\" for=\"fscf_name1\">Nombre:<span style=\"text-align:left;\">*<\/span><\/label>\n    <\/div>\r\n    <div style=\"text-align:left;\">\r\n      <input style=\"text-align:left; margin:0; width:99%; max-width:250px;\" type=\"text\" id=\"fscf_name1\" name=\"full_name\" value=\"\"  readonly=\"readonly\" \/>\r\n    <\/div>\r\n  <\/div>\n<\/div>\n\n<div id=\"fscf_div_clear1_1\" style=\"clear:both;\">\n  <div id=\"fscf_div_field1_1\" style=\"clear:left; float:left; width:99%; max-width:550px; margin-right:10px;\">\n    <div style=\"text-align:left; padding-top:5px;\">\n      <label style=\"text-align:left;\" for=\"fscf_email1\">Correo Electr\u00f3nico:<span style=\"text-align:left;\">*<\/span><\/label>\n    <\/div>\n    <div style=\"text-align:left;\">\n      <input style=\"text-align:left; 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margin:0; width:99%; max-width:250px;\" type=\"text\" id=\"fscf_field1_4\" name=\"Telefono-Skype\" value=\"\"  \/>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"fscf_div_clear1_5\" style=\"clear:both;\">\n  <div id=\"fscf_div_field1_5\" style=\"clear:left; float:left; width:99%; max-width:550px; margin-right:10px;\">\n    <div  id=\"fscf_label1_5\" style=\"text-align:left; padding-top:5px;\">\r\n      <label style=\"text-align:left;\" for=\"fscf_field1_5\">Instituci\u00f3n \/ Organizaci\u00f3n:<\/label>\n    <\/div>\n    <div style=\"text-align:left;\">\n      <input style=\"text-align:left; margin:0; width:99%; max-width:250px;\" type=\"text\" id=\"fscf_field1_5\" name=\"Institucion-Organizacion\" value=\"\"  \/>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"fscf_div_clear1_3\" style=\"clear:both;\">\n  <div id=\"fscf_div_field1_3\" style=\"clear:left; float:left; width:99%; max-width:550px; margin-right:10px;\">\n    <div style=\"text-align:left; padding-top:5px;\">\n      <label style=\"text-align:left;\" for=\"fscf_field1_3\">Mensaje:<span style=\"text-align:left;\">*<\/span><\/label>\n    <\/div>\n    <div style=\"text-align:left;\">\n      <textarea style=\"text-align:left; 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La finalidad del tratamiento de tus Datos es dar curso a tu solicitud de contacto o de petici\u00f3n de servicios. <a title=\"\u00a9 Aviso Legal\" href=\"http:\/\/sorprendemos.com\/consultoresdocumentales\/?page_id=1709\">Consulte nuestro aviso legal y pol\u00edtica de privacidad.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objetivo Al finalizar el taller, el alumno ser\u00e1 capaz de dise\u00f1ar, coordinar y dirigir un plan de marketing para bibliotecas digitales. Perfil de los participantes Bibliotecarios Documentalistas Arquitectos de la informaci\u00f3n\u2026 Duraci\u00f3n 5 sesiones online, con duraci\u00f3n de dos horas y media cada una Los lunes y jueves a las 10:00 am., hora de la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[82],"tags":[138,142],"class_list":["post-7161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion-proactiva","tag-bibliotecas-digitales","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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