{"id":4850,"date":"2013-01-16T08:00:45","date_gmt":"2013-01-16T06:00:45","guid":{"rendered":"http:\/\/sorprendemos.com\/consultoresdocumentales\/?p=4850"},"modified":"2013-03-19T19:42:49","modified_gmt":"2013-03-19T17:42:49","slug":"si-ha-conseguido-innovar-en-su-servicio-de-informacion-debe-explicarlo","status":"publish","type":"post","link":"https:\/\/sorprendemos.com\/consultoresdocumentales\/?p=4850","title":{"rendered":"Si ha conseguido innovar en su servicio de informaci\u00f3n, debe explicarlo."},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4856\" alt=\"Innovar\" src=\"http:\/\/sorprendemos.com\/consultoresdocumentales\/wp-content\/uploads\/2013\/01\/240.jpg\" width=\"656\" height=\"204\" srcset=\"https:\/\/sorprendemos.com\/consultoresdocumentales\/wp-content\/uploads\/2013\/01\/240.jpg 656w, https:\/\/sorprendemos.com\/consultoresdocumentales\/wp-content\/uploads\/2013\/01\/240-300x93.jpg 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p style=\"text-align: justify;\">Hemos repasado, en las anteriores entradas, varias estrategias para innovar en su servicio de informaci\u00f3n inspir\u00e1ndonos en las preguntas de <strong>Alex Osborn<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Para ser eficaces, <strong>eficientes, reducir costes y obtener resultados r\u00e1pidos<\/strong>, hemos partido del planteamiento de identificar servicios existentes en nuestra organizaci\u00f3n, as\u00ed como infraestructuras, recursos humanos, talento y conocimiento, etc., que hemos sometido a un proceso de an\u00e1lisis con el objetivo de replantearlos, como fuente de inspiraci\u00f3n para la innovaci\u00f3n, con preguntas como:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00bfNuevos usos?<\/li>\n<li>\u00bfAdaptaci\u00f3n?<\/li>\n<li>\u00bfModificaci\u00f3n?<\/li>\n<li>\u00bfAmpliar?<\/li>\n<li>\u00bfReducir?<\/li>\n<li>\u00bfSustituir?<\/li>\n<li>\u00bfReordenar?<\/li>\n<li>\u00bfIntercambiar?<\/li>\n<li>\u00bfCombinar?<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Es muy probable que con este ejercicio haya obtenido una idea \u00fatil y consiga desarrollar un servicio innovador. Ahora bien, con esto no es suficiente, hay que definir una estrategia para explicarlo y \u201cvenderlo\u201d a sus usuarios; de lo contrario <strong>\u00bfpara qu\u00e9 vale?<\/strong> y <strong>\u00bfc\u00f3mo se justifica este esfuerzo previo?<\/strong><\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, como los servicios son intangibles, debemos hacerlo bien y explicar con claridad los beneficios y ventajas que el usuario obtiene. De este modo evitaremos que la novedad sea percibida como algo molesto y poco apetecible.<\/p>\n<p style=\"text-align: justify;\">En las pr\u00f3ximas dos entradas, relacionadas con esta gu\u00eda \u00fatil de innovaci\u00f3n, vamos a presentar una lista de control que nos ayudar\u00e1 a definir y a explicar, de una forma coherente a nuestros usuarios, la innovaci\u00f3n conseguida para nuestro servicio.<\/p>\n<p style=\"text-align: justify;\"><strong>Emilio Sanz \/\u00a0<a title=\"Innovaci\u00f3n en gesti\u00f3n de informaci\u00f3n, contenidos y documentos\" href=\"http:\/\/conocimientopractico.es\/\" target=\"_blank\">www.conocimientopractico.es<\/a>\u00a0\u00a0\/ @InfoPractico<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos repasado, en las anteriores entradas, varias estrategias para innovar en su servicio de informaci\u00f3n inspir\u00e1ndonos en las preguntas de Alex Osborn. Para ser eficaces, eficientes, reducir costes y obtener resultados r\u00e1pidos, hemos partido del planteamiento de identificar servicios existentes en nuestra organizaci\u00f3n, as\u00ed como infraestructuras, recursos humanos, talento y conocimiento, etc., que hemos sometido [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[66,70],"class_list":["post-4850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-11-definicion","tag-prestacion-de-servicios","tag-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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